Partnership Programme
Objectives:
- To penetrate the local, regional, national and global market;
- To capture 'the Water Philanthropist' worldwide;
- To develop affordable cause-related awareness, fundraising, partnership marketing, and education programs;
- To provide on-going support and advice.
Strategies:
- H2o101 portal;
- Awareness and education campaigns;
- Education, business reports and email alerts;
- Execute high impact maximum exposure awareness campaigns;
- Cultivate co-op alliances with key business leaders, companies, organizations and select media partners;
- Accelerate co-op alliances with key internet portals;
- Launch a targeted high impact maximum exposure consumer press publicity campaign;
- Support key water-related consumer events and trade shows;
- Deploy key industry associates and chapter leaders in each major market around the world.
Keys To Success:
- The primary contributing factors
are in-house drinking water and cause-related-specific knowledge;
- Global business
community;
- Customized and affordable tie-in marketing program;
- The best and most complete awareness, education and ongoing
support;
- The first and most comprehensive awareness fundraiser program in the industry;
- An independent cause-related online marketplace that is
made affordable even to small business owners through pooling many partner resources;
- Turnkey tie-in marketing programs that are easy to join and execute;
- Independent reports which will include articles of great interest
- FREE email alerts.
Partner Categories:
- Key partners in awareness, fundraising and marketing;
- The private sector;
- Companies that incorporate charitable planning into their business or practice;
- Non-profit groups;
- Media.
Tie-in Rationale
- Broad-based awareness, education, image, promotion, and business building opportunity;
- Promotional platform to communicate directly to a vast but tightly-targeted audience;
- Create competitive point-of-difference opportunities;
- Major integrated program made affordable through pooling many partner resources;
- Massive awareness through advertising and cross-promotional partners.
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