H2o101.org

• H2o101.org partners have found success in segmenting the market providing unique awareness and partnership programs that benefit individuals, families and groups.

• H2o101.org is a preferred source for seeking drinking water-related information, products and services.
  

• Companies and volunteers are looking for ways to generate new revenues to their businesses or non-profit organizations through partnership awareness, education and marketing programs.

• Partners can tie-into existing partner programs or create new programs with reputable corporate partners - many of whom are small and unknown to the general public.

• New communication technologies in place today have created new partner program opportunities. Mass media is a one-way "medium” - the "loudest voice" gets less and less consumer recognition - a downward spiral. In the new technologically-enhanced communications world of today, it is increasingly possible for small to large corporate partners to facilitate a two-way dialog with our community. The concept that one product or service "fits everybody's needs" has rapidly disappeared and has been replaced by products and services tailored to "individual market" - based on demographics, lifestyle, special interest or ultimately to an "individual's" needs based on a dialog of communication between seller and buyer.

• The ability to effect a dialog with the consumer means that our partners are positioned to be the first responders consumer’s needs, and consequently will gain a larger piece of that customer's business. They can reach unique buyers one-to-one. Advances in computing and communications technology now put a share-of-cause-related-customer approach within the reach of virtually every business in the world - big or small - wide market or narrow - high margin or low.

• Specialized businesses that cater to the needs of cause-related consumer add value to the clientele. They have a knowledge advantage, possess point-of-difference marketing opportunities, generate revenues from the highly motivated clientele, and are forever expanding their business with word-of-mouth recommendations.

Unique Opportunity

• The primary factors contributing to the success of all partners are the unique cause-related awareness and education program, in-house specific knowledge advantage and ongoing partner support including organizations, professionals, associations and the public.

• To increase the opportunity to attract more corporate partners, organizations, individuals, donors and members to charities and foundations. To deliver reports which will include articles of great interest to all key partners, events and networking opportunities.

• Organizations and Associations

• Companies – qualified to meet specific requirements of all key partners

• Professionals
  

• Media

Tie-in-rationale

• Broad-based education, image, promotion, business building and fundraising opportunity

• Promotional platform to communicate directly to a vast but tightly-targeted consumer audience

• Create competitive point-of-difference opportunity

• Major integrated program made affordable through pooling many partner resources

• Massive awareness through cross-promotional partners

• Annual (12 months) print, television, radio and internet presence

Program Media

• Website, Internet, Television, Radio, Direct Email broadcast, Print Media

Key Partner Commitment

• 12 months.

Timing

• Program duration: 12 months.

Target Audience

• Communities and public worldwide.